Yeasha Sobhan

Yeasha Sobhan is the vice chairman of Safwan Bashundhara Global (SBG) and Bashundhara Paper Mills Ltd., which represents one of the fastest-growing market sectors within the group's portfolio. She has worked to expand the division’s product offerings across a wider range of paper, tissue, and hygiene products. As part of the executive team of the largest business conglomerate in Bangladesh, she has established herself as a recognized female industrial leader.

​

Her leadership approach reflects a commitment to diversity and inclusion. Within the group’s organization, she has served as a positive force while showing resilience and empathy in strategic business decisions. She approaches challenges through strong communication skills and emotional intelligence, qualities that have contributed to her role as an industry change-maker.

​

Throughout Yeasha's career managing and directing the Group’s eco-sustainable paper-based solutions, she has guided the marketing and business operations of several key strategic business units (SBUs). Her work has focused on expanding the Group's customer base and increasing revenue.

​

In 2018, Yeasha received the Bangladesh Women Leadership Excellence Award, which recognizes women leaders who demonstrate strong vision and strategic thinking in business. She received recognition for her marketing and management skills, which play an important role in the success of a consumer-facing industry.

​

An Accomplished Female Executive

​

Yeasha demonstrates the qualities of a capable leader while overcoming many of the challenges faced by women executives. Her ambition to succeed has supported her professional progress. More importantly, she maintains a results-oriented approach and has produced measurable outcomes that exceed corporate expectations. Her confidence and presence also provide an example for the next generation of women pursuing careers in business.

​

As a successful female executive, she has played a role in adding value to the country's economy by increasing its gross domestic product (GDP) and helping retain money within the country.

​

A Visionary Business Leader

​

Through her continued efforts, Yeasha provides leadership that helps the company meet its production and resource goals while working to improve operational efficiency.

​

In addition to her responsibilities at Safwan Bashundra Global, Yeasha plays an important role in the success of Toggi Real Estate and Construction Limited and The Food Hall. At Toggi, she guides the development of residential, commercial, and mixed-use properties while supporting innovation and sustainability. Under her direction, Toggi has become a key participant in Bangladesh’s real estate market, providing luxurious, eco-friendly spaces.

​

Through The Food Hall, she has helped redefine dining experiences in Bangladesh by developing a premium restaurant chain that provides a range of gourmet dishes and culinary experiences. Her forward-thinking approach and attention to detail have helped strengthen the Group’s presence across the restaurant, real estate, and paper industries while supporting continued growth and success.

​

A Voice for Eco-Friendly Manufacturing

​

Yeasha Sobhan's management of Bashundhara Paper Mills Limited (BPML) has helped guide operations toward state-of-the-art facilities. These facilities use modern Effluent Treatment Plants (ETPs) to treat and purify industrial wastewater before it is safely discharged into the environment. It is the only company in Bangladesh with ISO 9001:2015 and FSC-CoC certifications. Under her direction, process innovations have included several eco-friendly initiatives. The company has also developed into a trusted source for meeting the voluminous paper requirements of the Bangladesh government.

​

Innovative Marketing Expert

​

Yeasha has applied her marketing skills to increase brand awareness for the Group’s paper product lines. Her responsibilities have included direct involvement in planning, budgeting, and analyzing the performance of the company’s marketing goals, including its social media activities and press relations. Through this work, she has successfully developed the paper, tissue, and hygiene portfolio into leading consumer brands, including Bashundhara Baby Diaper, Bashundhara Tissue and Paper, and Monalisa Sanitary Napkins. The company also produces a series of Exercise Books that teach mathematics, Bangla, and English at both student and adult levels.

​

Yeasha was honored with the ‘Bangladesh Women Leadership Excellence Award 2018’ during an awards ceremony held in the capital of Bangladesh. She was one of twelve women out of 64 who received the honor in recognition of her executive leadership and commitment to the community.

​

Leadership and Philanthropic Initiatives

​

The Bashundhara Special Children Foundation, under Yeasha's leadership, is an initiative of Bashundhara Group dedicated to supporting children with special needs and increasing awareness about autism. As an advocate for inclusivity and social responsibility, she has played an important role in advancing initiatives such as the Bashundhara Tissue Autism Awareness Campaign. The campaign seeks to encourage greater understanding, acceptance, and support for individuals with autism within society.

​

Yeasha Sobhan emphasizes the importance of comprehensive care, education, and therapeutic support for children facing unique challenges. Through her leadership and continued commitment, she seeks to help these children reach their full potential while contributing to the development of a more compassionate and inclusive community.